LSH Luxe Loyalty App
Key Features
- Tiered Loyalty
- Rewards and Featured Rewards
About
LSH Auto is part of LSH International, a global premium car dealership network with over 45 years of experience and 143 Mercedes-Benz dealerships across markets including China, Australia, South Korea, Vietnam, Germany, and the UK. The company’s global connection supports consistent service standards and customer care. LSH Auto is also committed to environmental and social responsibility, providing safe, efficient vehicles.
The Brief
The brief focused on enhancing the existing app with an improved user experience and a more engaging, streamlined tiered loyalty system.
Our Approach
Redesign
The app has been rebranded as LSH Luxe Loyalty, including a new logo, colour scheme and fonts throughout the app.
CMS updates
Include exporting claimed rewards, adding location fields to categories, and updating the preference flow so users select a location first, then see relevant interest categories.
UX improvements
- Adding CTAs in notifications to take users directly to specific rewards
- Introduce a consistent navigation menu
- A tiered loyalty system has been implemented, showing visible tiers on the home screen, including a limited-access “taster” tier
- Home screens will also be tailored by tier or user type, such as car model
The Result
An improved customer interface with a refreshed design and UX journey. New tiers for different types of users to allow LSH to segment their loyalty base and create content specifically tailored to each tier.
Whats Next
Following these updates, we’re excited to continue developing Luxe — building on this foundation to further enhance the user experience, expand loyalty features, and deliver even more value for customers.
