The Ivy Collection


The Ivy Collection is a renowned group of over 40 restaurants across the UK and Ireland. They have over 100 years experience in British hospitality, and continue to deliver sophisticated dining paired with inimitable service. The Ivy Collection is now one of the biggest names in hospitality, and are well known for their vibrant surroundings and aspirational branding.

The Ivy Collection approached TLC to help them update and improve their online platforms to better reflect their rapidly growing brand.

What we did

TLC worked closely with The Ivy Collection to create a brand new website design which also included an integration to their reservation system natively, as well as providing technical SEO support.

Using our partners, OpenTable, allowed a smooth transition for the client when creating the backend of their new website . This was implemented across their 42 sites in the UK, with plans to integrate them to one direct site in the coming months.

User Experience

UX is extremely important for our hospitality clients, therefore we ensured we created a bespoke website design with a seamless booking journey, as well as bringing the design in line with the brand values. Our expert team implemented a design which aligns with all the Ivy Collection locations, utilising WordPress HTML to create an accessible website for Ivy Collection customers.

Due to the high number of mobile users, we had a strong focus on mobile user experience, ensuring the website content could be easily amended and adapted due to the high volume of campaign and season changes.

The Platform

The new website incorporated salesforce integration for private dining enquiries which sorts all enquiries by location and then by team member required.

This has allowed The Ivy Collection to create an availability calendar reading directly from Ivy availability per restaurant and session giving guests more visibility when making an enquiry.

The new platform has helped to significantly reduce enquiry timescales, as customers can now only request available dates and times.

SEO Support

Seeking to streamline their online presence while maintaining the SEO integrity of each individual domain, they entrusted us with the task of combining these websites into one cohesive global site whilst maintaining SEO standards for all 50 site domains.

We developed a comprehensive migration strategy that prioritised SEO preservation while consolidating the websites into a single global entity. We implemented 301 redirects from the old individual websites to corresponding pages on the new global site to maintain link equity and preserve SEO rankings. We then ensured consistent URL structures, metadata, and content optimisation across the global site to adhere to SEO best practices.


“TLC has been a great partner for us in the development of our digital platforms. We wanted a partner who had an in-depth knowledge of the hospitality industry who could help us take control of our customer journey, which is exactly what TLC have done and more! The team has been great in supporting us in this business transformation, we now have more data than ever and a platform that can scale as our business grows.”

Jon Davis – CTO The Ivy Collection

Our journey with The Ivy Collection didn’t stop here. See how we helped them launch their Premier Rewards app below.