Meet the team

The TLC squad brings together years of combined experience and knowledge that has been behind some of the most influential hospitality businesses in the UK. We’re kinda awesome, get to know us more.

FOUNDER/CEO

Adam Purslow

CEO
MANAGING DIRECTOR

Tess Sewell

Managing Director
SALES

Andrew Redfern

Sales & Key Account Director
IT SOLUTIONS

Steve Sharpe

Managing Director
OPS

Danielle Woodward

Business Operations Manager

Adam Purslow

Founder & Chief Executive Officer

Adam has lived and breathed the hospitality sector for the last 20 years. His background is not only technology focussed, but he has managed a number of venues across the premium casual market.
When loyalty was but a pipe dream for most, Adam looked to create something revolutionary in the sector and began creating Club Individual for Individual Restaurants. It’s evolved dramatically over the last 10 years and boasts close to 2m members. This was the driver behind the decision to create TheLoyaltyCo to allow this wealth of knowledge to benefit both other industries and other hospitality driven outlets.
Adam is seen as an industry expert with expertise covering IT, systems, development and SQL with loyalty, technology, marketing e-commerce and deliverability being only some of his areas of expertise.
Adam is also an accredited business mentor and lives and breathes what he’s learned and mentored on the Dale Carnegie course

Tess Sewell

Tess is the Managing director of TLC, and with over a decade of experience in hospitality and eight years with a focus on systems (IT and beyond), she's well equipped to advise on successful processes and protocols for experience enhancing digital platforms.
A self confessed problem solver and Asana junkie, collaboration is Tess's key focus, allowing the departments across the company to work together towards a joint goal successfully with a little jazz where possible✨
Based out of Berlin Tess spends her spare time reading, at a pilates class or sampling the best brunches in town.

    Andrew Redfern

    Andrew has managed teams across all areas of business from sales and marketing to quality control and customer services. Andrew is passionate about understanding his client’s needs and has a keen eye for detail when it comes to problem-solving.
    Andrew puts a lot of his customer service and relationship-building skills down to the years he has spent in hospitality at multiple levels.
    For the past few years, Andrew has focused on his passion for marketing and technology. Consulting on marketing projects and working in the digital marketing industry covering web and app development, social media, email marketing, SEO and more.
    All the above position Andrew perfectly to build strong relationships between TLC and its prospects, clients and partners. He can help quickly assess where TLC can be of most benefit to a business and set in motion the strategies TLC use to transform brands digitally.

      Steve Sharpe

      Steve is the Managing Director of TLC Solutions focusing on the IT solutions arm of the business.
      He has spent the best part of 30 years in and around hospitality having previously worked on the floor in F&B within hotels before moving across to IT side. First with Micros and then becoming the Operations Director for Quadranet Systems where he has spent the last 20 years.
      Managing the Installation, Support & IT departments and playing a key role in building the business from its roots to the success it is today. It was during this time that Steve developed his extensive knowledge of all things IT whilst continually building and maintaining customer relationships through the various projects he has successfully managed.

        Danielle Woodward

          PROJECT

          Rachael Boyle

          Senior Project Manager
          PROJECT

          Subira Ulett-Mayers

          Project Manager
          PROJECT

          Milly Harkin

          Project Manager
          DEVELOPMENT

          William Holt

          Lead Designer & Developer
          DEVELOPMENT

          Mushfiqur Rahman

          Technical Lead

          Rachael Boyle

          With over 6 years of experience, Rachael has worked for brand and creative teams in digital agencies, showcasing her expertise by leading a range projects. Spanning across video & photography shoots, website builds, social media campaigns, email campaigns and influencer activations.
          Rachael ensures success through meticulous planning, smooth execution and timely delivery of website and app development projects.
          Off the clock, you can find her travelling, hiking with friends, or cooking (and consuming) Asian dishes.

            Subira Ulett-Mayers

            Meet Subira, the digital project manager at TLC, effortlessly blending professionalism with vibrant enthusiasm. With a foundation in retail and customer service, Subira seamlessly orchestrates the delivery of cutting-edge apps and websites, employing her adept project management skills through tools like Asana.
            Drawing from her marketing education and a year of hands-on experience in an e-commerce app, she brings a unique perspective to every project. Subira's charm extends beyond her knack for managing accounts and stakeholders; it's in her love for fun, evident in her engaging approach to work.
            Outside the digital realm, Subira finds joy in exploring new destinations and immersing herself in the pages of a good book, adding a touch of wanderlust to her dynamic role.

              Milly Harkin

              Milly, has nearly a decade of experience in the dynamic world of hospitality and events. Joined TLC in 2022 starting as a junior project manager, Milly possesses a remarkable ability to communicate effectively, ensuring successful collaboration and fostering positive client relationships.
              Outside the realm of project management, Milly finds joy in immersing herself in nature. She can also be found crafting delightful meals for friends, exploring new countries, and indulging in the vibrant atmosphere of festivals. Milly's passion for both professional excellence and personal adventures defines her dynamic approach to work and life.

                William Holt

                A Designer & Developer, Will started building websites over 20 Years ago on HTML which evolved from front Front End to back-end coding languages and specializing in WordPress, Shopify & Magento. Will has worked with some of the biggest Brands & digital agencies around the world, always learning the latest tech stack and best design practices. His UX/UI experience enables him to design and code a lightweight, mobile-first, SEO-friendly website.

                  Mushfiqur Rahman

                  With over a decade of Software Engineering experience under his belt, Mushfiq is our Technical Lead at TLC. Mushfiq has worked in software systems as diverse as Distributed platform for Digital Ad Serving, Micro service based Event Management Solution, Cashier Less Store by RFID, ERP, E-Library for Medical Journals, Data Migration and a wide range of Web & Mobile applications. He is proficient in Full Stack of software development with 9+ years of experience in software product, project and client management.
                  Here at TLC, Mushfiq participates in the entire software development life cycle, and collaborates with our software and business development teams, product managers, clients and technical partners. Mushfiq is passionate about leading from the front by efficient problem solving and enjoys managing processes, and people for the successful delivery of a software solution. Outside of work Mushfiq enjoys playing cricket, football, badminton and pool, loves food, family, friends, fast cars and fantasy football.
                    COMMUNICATIONS

                    Darren Vincent

                    Digital Communications Manager
                    DATA

                    Simon Bromley

                    Insight Manager
                    DATA

                    Steven Wardle

                    Data Analyst
                    DATA

                    James Porter-Smith

                    BI Developer
                    DATA

                    Ben White

                    Analyst

                    Darren Vincent

                    Darren is Digital Communications Manager at TLC. With 7 years’ experience in Digital Marketing, Darren spent his first 4 years at a UK-based restaurant group managing all outgoing email and SMS activity. As TLC's Digital Communications Manager, Darren handles all aspects of data hygiene, campaign creation/management, email automation and reporting.

                      Simon Bromley

                      With more than 30 years’ experience of working in finance departments, Simon has worked in a wide range of industries including construction, education, retail, leisure and hospitality.
                      Much of Simon’s career has been spent in a business partnering role working alongside Marketing, Operational and Commercial teams, helping to analyse and understand the teams and company’s performance. Through the creation and review of dashboards and reports Simon has allowed the organisations he has worked for to see what has worked well and uncover issues allowing them to increase profit and also reduce unnecessary costs.
                      Over the last 17 years Simon has been involved in different loyalty schemes, from assisting in the development and creation of a scheme for a large cinema chain to analysing the performance of schemes in both the retail and hospitality sectors. Outside of work Simon enjoys reading, real ale and going on walks.

                        Steven Wardle

                        Steve is the Data Analyst at TLC, focusing on creating reports to monitor KPI’s and adhoc analysis.
                        After several years experience with data entry and reporting, followed by 15+ years’ experience in a systems accountant role within the leisure industry, Steve gained the skills and experience needed to deal with large data sets. As well as the skill set required to build reports and query datasets from scratch and convert the outputs into an understandable format.

                          James Porter-Smith

                          James has built up a few years of experience working in data, after naturally growing into his current role through years of progressively taking on more responsibility in data management for previous employers, before joining the TLC team as a BI Developer in early 2023. Starting his career working behind the bar during university, James finds it fitting to be working with data from our current clients in the hospitality sector. Outside of work, James spends his time training in the boxing gym, which is great for keeping in shape and letting off some steam.

                            Ben White

                            With a background in data analysis, Ben has accumulated experience in the utilities, higher education and hospitality sectors. Over the course of his career since graduating university in 2019, he has enjoyed interpreting and presenting data and offering valuable insights to clients. He is passionate about providing personable customer service and building positive relationships, taking pride in his client-centric approach. In his spare time Ben enjoys distance running and watching Crewe Alexandra lose football matches.
                              IT SOLUTIONS

                              Dan Essex

                              Technical Consultant
                              IT SOLUTIONS

                              Marta Gomà Garcia

                              Solutions Architect
                              IT SOLUTIONS

                              Callum Bickerstaffe

                              Support Analyst
                              SUPPORT DESK

                              Daniel Street-Brown

                              Platform Support Manager
                              SUPPORT DESK

                              Luke Street-Brown

                              Helpdesk Administrator

                              Dan Essex

                              Dan Essex is Technical Consultant at TLC Solutions and is sure to have a technical solution to your problem, no matter how sedate or ambitious the pitch. Mr Essex studied Computing for Internet and Multimedia at RGU in Aberdeen and then Media Technology at Salford University before going into the industry working for a variety of employers both in hospitality and in technology, which makes him well suited to this role here at TLC Solutions.
                              He has a wealth of experience in a whole gamut of technical fields including valuable experience as a sales technician at a large computer warehouse and also spent some time working for Apple as a Specialist, which helped him to understand the world of hardware procurement and gave him valuable insight into the core technical competencies and requirements of the general public.
                              Dan likes nothing more than getting his hands on bleeding-edge tech and figuring out how it all works – many a product in the Essex household was taken apart in his early days in pursuit of this goal, and most of the time 12-year-old Dan was able to put it back together again too! (sorry about the stereo, Mum)

                                Marta Gomà Garcia

                                After studying Hotel Management in Barcelona (her home town), Marta moved to the UK where she worked in five-star hotels such as the Savoy and Claridge’s. Exceeding expectations and attention to detail are part of her nature.
                                Marta then made the move to Infor where she became a Project Consultant, specialising in EPOS and stock control systems, moving then to Quadranet where she first worked with our very own Steve.
                                Spending a lot of her working life in hotels and restaurants, learning about their system needs and putting them to use, has given Marta the experience needed to help our clients find the right solutions for their business.
                                Outside of work Marta loves making bread and baked goods of all kinds, traveling, spending time with friends and playing board games.

                                  Callum Bickerstaffe

                                  Built my first PC at 10. Started working in Hospitality at 15. College to study IT at 16. Moved to Manchester for uni at 18. I worked nights in Revolution. But then I stopped pulling pints and started pushing myself. I upped my game. Made a leap to IT and started learning more. I did things I never dreamed I would. I fixed issues I never thought I could. The blue screens. The smashed screens. The Internet troubles. And all that in between.
                                  Sure, I was Born in Yorkshire. But I was made to support you.

                                    Daniel Street-Brown

                                      Luke Street-Brown

                                      Dedicated help desk professional with a passion for providing exceptional customer support. Proven track record of resolving issues efficiently and ensuring customer satisfaction. Outside of work, Luke enjoys relaxing, either with a long walk or the gym. He also loves testing his sanity by watching Manchester United on a regular basis.
                                        FOUNDER/CEO

                                        Adam Purslow

                                        CEO
                                        MANAGING DIRECTOR

                                        Tess Sewell

                                        Managing Director

                                        Adam Purslow

                                        Founder & Chief Executive Officer

                                        Adam has lived and breathed the hospitality sector for the last 20 years. His background is not only technology focussed, but he has managed a number of venues across the premium casual market.
                                        When loyalty was but a pipe dream for most, Adam looked to create something revolutionary in the sector and began creating Club Individual for Individual Restaurants. It’s evolved dramatically over the last 10 years and boasts close to 2m members. This was the driver behind the decision to create TheLoyaltyCo to allow this wealth of knowledge to benefit both other industries and other hospitality driven outlets.
                                        Adam is seen as an industry expert with expertise covering IT, systems, development and SQL with loyalty, technology, marketing e-commerce and deliverability being only some of his areas of expertise.
                                        Adam is also an accredited business mentor and lives and breathes what he’s learned and mentored on the Dale Carnegie course

                                          Tess Sewell

                                          Tess is the Managing director of TLC, and with over a decade of experience in hospitality and eight years with a focus on systems (IT and beyond), she's well equipped to advise on successful processes and protocols for experience enhancing digital platforms.
                                          A self confessed problem solver and Asana junkie, collaboration is Tess's key focus, allowing the departments across the company to work together towards a joint goal successfully with a little jazz where possible✨
                                          Based out of Berlin Tess spends her spare time reading, at a pilates class or sampling the best brunches in town.
                                            SALES

                                            Andrew Redfern

                                            Sales & Key Account Director
                                            IT SOLUTIONS

                                            Steve Sharpe

                                            Managing Director

                                            Andrew Redfern

                                            Andrew has managed teams across all areas of business from sales and marketing to quality control and customer services. Andrew is passionate about understanding his client’s needs and has a keen eye for detail when it comes to problem-solving.
                                            Andrew puts a lot of his customer service and relationship-building skills down to the years he has spent in hospitality at multiple levels.
                                            For the past few years, Andrew has focused on his passion for marketing and technology. Consulting on marketing projects and working in the digital marketing industry covering web and app development, social media, email marketing, SEO and more.
                                            All the above position Andrew perfectly to build strong relationships between TLC and its prospects, clients and partners. He can help quickly assess where TLC can be of most benefit to a business and set in motion the strategies TLC use to transform brands digitally.

                                              Steve Sharpe

                                              Steve is the Managing Director of TLC Solutions focusing on the IT solutions arm of the business.
                                              He has spent the best part of 30 years in and around hospitality having previously worked on the floor in F&B within hotels before moving across to IT side. First with Micros and then becoming the Operations Director for Quadranet Systems where he has spent the last 20 years.
                                              Managing the Installation, Support & IT departments and playing a key role in building the business from its roots to the success it is today. It was during this time that Steve developed his extensive knowledge of all things IT whilst continually building and maintaining customer relationships through the various projects he has successfully managed.
                                                OPS

                                                Danielle Woodward

                                                Business Operations Manager
                                                PROJECT

                                                Rachael Boyle

                                                Senior Project Manager

                                                Danielle Woodward

                                                  Rachael Boyle

                                                  With over 6 years of experience, Rachael has worked for brand and creative teams in digital agencies, showcasing her expertise by leading a range projects. Spanning across video & photography shoots, website builds, social media campaigns, email campaigns and influencer activations.
                                                  Rachael ensures success through meticulous planning, smooth execution and timely delivery of website and app development projects.
                                                  Off the clock, you can find her travelling, hiking with friends, or cooking (and consuming) Asian dishes.
                                                    PROJECT

                                                    Subira Ulett-Mayers

                                                    Project Manager
                                                    PROJECT

                                                    Milly Harkin

                                                    Project Manager

                                                    Subira Ulett-Mayers

                                                    Meet Subira, the digital project manager at TLC, effortlessly blending professionalism with vibrant enthusiasm. With a foundation in retail and customer service, Subira seamlessly orchestrates the delivery of cutting-edge apps and websites, employing her adept project management skills through tools like Asana.
                                                    Drawing from her marketing education and a year of hands-on experience in an e-commerce app, she brings a unique perspective to every project. Subira's charm extends beyond her knack for managing accounts and stakeholders; it's in her love for fun, evident in her engaging approach to work.
                                                    Outside the digital realm, Subira finds joy in exploring new destinations and immersing herself in the pages of a good book, adding a touch of wanderlust to her dynamic role.

                                                      Milly Harkin

                                                      Milly, has nearly a decade of experience in the dynamic world of hospitality and events. Joined TLC in 2022 starting as a junior project manager, Milly possesses a remarkable ability to communicate effectively, ensuring successful collaboration and fostering positive client relationships.
                                                      Outside the realm of project management, Milly finds joy in immersing herself in nature. She can also be found crafting delightful meals for friends, exploring new countries, and indulging in the vibrant atmosphere of festivals. Milly's passion for both professional excellence and personal adventures defines her dynamic approach to work and life.
                                                        DEVELOPMENT

                                                        William Holt

                                                        Lead Designer & Developer
                                                        DEVELOPMENT

                                                        Mushfiqur Rahman

                                                        Technical Lead

                                                        William Holt

                                                        A Designer & Developer, Will started building websites over 20 Years ago on HTML which evolved from front Front End to back-end coding languages and specializing in WordPress, Shopify & Magento. Will has worked with some of the biggest Brands & digital agencies around the world, always learning the latest tech stack and best design practices. His UX/UI experience enables him to design and code a lightweight, mobile-first, SEO-friendly website.

                                                          Mushfiqur Rahman

                                                          With over a decade of Software Engineering experience under his belt, Mushfiq is our Technical Lead at TLC. Mushfiq has worked in software systems as diverse as Distributed platform for Digital Ad Serving, Micro service based Event Management Solution, Cashier Less Store by RFID, ERP, E-Library for Medical Journals, Data Migration and a wide range of Web & Mobile applications. He is proficient in Full Stack of software development with 9+ years of experience in software product, project and client management.
                                                          Here at TLC, Mushfiq participates in the entire software development life cycle, and collaborates with our software and business development teams, product managers, clients and technical partners. Mushfiq is passionate about leading from the front by efficient problem solving and enjoys managing processes, and people for the successful delivery of a software solution. Outside of work Mushfiq enjoys playing cricket, football, badminton and pool, loves food, family, friends, fast cars and fantasy football.
                                                            COMMUNICATIONS

                                                            Darren Vincent

                                                            Digital Communications Manager
                                                            DATA

                                                            Simon Bromley

                                                            Insight Manager

                                                            Darren Vincent

                                                            Darren is Digital Communications Manager at TLC. With 7 years’ experience in Digital Marketing, Darren spent his first 4 years at a UK-based restaurant group managing all outgoing email and SMS activity. As TLC's Digital Communications Manager, Darren handles all aspects of data hygiene, campaign creation/management, email automation and reporting.

                                                              Simon Bromley

                                                              With more than 30 years’ experience of working in finance departments, Simon has worked in a wide range of industries including construction, education, retail, leisure and hospitality.
                                                              Much of Simon’s career has been spent in a business partnering role working alongside Marketing, Operational and Commercial teams, helping to analyse and understand the teams and company’s performance. Through the creation and review of dashboards and reports Simon has allowed the organisations he has worked for to see what has worked well and uncover issues allowing them to increase profit and also reduce unnecessary costs.
                                                              Over the last 17 years Simon has been involved in different loyalty schemes, from assisting in the development and creation of a scheme for a large cinema chain to analysing the performance of schemes in both the retail and hospitality sectors. Outside of work Simon enjoys reading, real ale and going on walks.
                                                                DATA

                                                                Steven Wardle

                                                                Data Analyst
                                                                DATA

                                                                James Porter-Smith

                                                                BI Developer

                                                                Steven Wardle

                                                                Steve is the Data Analyst at TLC, focusing on creating reports to monitor KPI’s and adhoc analysis.
                                                                After several years experience with data entry and reporting, followed by 15+ years’ experience in a systems accountant role within the leisure industry, Steve gained the skills and experience needed to deal with large data sets. As well as the skill set required to build reports and query datasets from scratch and convert the outputs into an understandable format.

                                                                  James Porter-Smith

                                                                  James has built up a few years of experience working in data, after naturally growing into his current role through years of progressively taking on more responsibility in data management for previous employers, before joining the TLC team as a BI Developer in early 2023. Starting his career working behind the bar during university, James finds it fitting to be working with data from our current clients in the hospitality sector. Outside of work, James spends his time training in the boxing gym, which is great for keeping in shape and letting off some steam.
                                                                    DATA

                                                                    Ben White

                                                                    Analyst
                                                                    IT SOLUTIONS

                                                                    Dan Essex

                                                                    Technical Consultant

                                                                    Ben White

                                                                    With a background in data analysis, Ben has accumulated experience in the utilities, higher education and hospitality sectors. Over the course of his career since graduating university in 2019, he has enjoyed interpreting and presenting data and offering valuable insights to clients. He is passionate about providing personable customer service and building positive relationships, taking pride in his client-centric approach. In his spare time Ben enjoys distance running and watching Crewe Alexandra lose football matches.

                                                                      Dan Essex

                                                                      Dan Essex is Technical Consultant at TLC Solutions and is sure to have a technical solution to your problem, no matter how sedate or ambitious the pitch. Mr Essex studied Computing for Internet and Multimedia at RGU in Aberdeen and then Media Technology at Salford University before going into the industry working for a variety of employers both in hospitality and in technology, which makes him well suited to this role here at TLC Solutions.
                                                                      He has a wealth of experience in a whole gamut of technical fields including valuable experience as a sales technician at a large computer warehouse and also spent some time working for Apple as a Specialist, which helped him to understand the world of hardware procurement and gave him valuable insight into the core technical competencies and requirements of the general public.
                                                                      Dan likes nothing more than getting his hands on bleeding-edge tech and figuring out how it all works – many a product in the Essex household was taken apart in his early days in pursuit of this goal, and most of the time 12-year-old Dan was able to put it back together again too! (sorry about the stereo, Mum)
                                                                        IT SOLUTIONS

                                                                        Marta Gomà Garcia

                                                                        Solutions Architect
                                                                        IT SOLUTIONS

                                                                        Callum Bickerstaffe

                                                                        Support Analyst

                                                                        Marta Gomà Garcia

                                                                        After studying Hotel Management in Barcelona (her home town), Marta moved to the UK where she worked in five-star hotels such as the Savoy and Claridge’s. Exceeding expectations and attention to detail are part of her nature.
                                                                        Marta then made the move to Infor where she became a Project Consultant, specialising in EPOS and stock control systems, moving then to Quadranet where she first worked with our very own Steve.
                                                                        Spending a lot of her working life in hotels and restaurants, learning about their system needs and putting them to use, has given Marta the experience needed to help our clients find the right solutions for their business.
                                                                        Outside of work Marta loves making bread and baked goods of all kinds, traveling, spending time with friends and playing board games.

                                                                          Callum Bickerstaffe

                                                                          Built my first PC at 10. Started working in Hospitality at 15. College to study IT at 16. Moved to Manchester for uni at 18. I worked nights in Revolution. But then I stopped pulling pints and started pushing myself. I upped my game. Made a leap to IT and started learning more. I did things I never dreamed I would. I fixed issues I never thought I could. The blue screens. The smashed screens. The Internet troubles. And all that in between.
                                                                          Sure, I was Born in Yorkshire. But I was made to support you.
                                                                            SUPPORT DESK

                                                                            Daniel Street-Brown

                                                                            Platform Support Manager
                                                                            SUPPORT DESK

                                                                            Luke Street-Brown

                                                                            Helpdesk Administrator

                                                                            Daniel Street-Brown

                                                                              Luke Street-Brown

                                                                              Dedicated help desk professional with a passion for providing exceptional customer support. Proven track record of resolving issues efficiently and ensuring customer satisfaction. Outside of work, Luke enjoys relaxing, either with a long walk or the gym. He also loves testing his sanity by watching Manchester United on a regular basis.