Adam Purslow

Adam Purslow

Founder & Chief Executive Officer

Adam has lived and breathed the hospitality sector for the last 18 years. His background is not only technology focussed, but he has managed a number of venues across the premium casual market.

When loyalty was but a pipe dream for most, Adam looked to create something revolutionary in the sector and began creating Club Individual for Individual Restaurants. It’s evolved dramatically over the last 10 years and boasts close to 2m members. This was the driver behind the decision to create TheLoyaltyCo to allow this wealth of knowledge to benefit both other industries and other hospitality driven outlets.

Adam is seen as an industry expert with expertise covering IT, systems, development and SQL with loyalty, technology, marketing e-commerce and deliverability being only some of his areas of expertise.

Adam is also an accredited business mentor and lives and breathes what he’s learned and mentored on the Dale Carnegie course