Benefits of email marketing

Email marketing is still just as important as ever. Did you know that 81% of B2C marketers say their most used form of content marketing is email newsletters. They find email to be the most successful channel for content distribution and even 73% of millennial’s prefer communications from businesses to come via email.

Plus, everyone checks their emails daily, whether it’s work related or personal – we’re always checking.

Email marketing is simply hard to ignore…

Want to step up your email marketing? Here are our top tips:

📧 Personalised Content 📧

You can customise your campaigns and create targeted content.

Personalisation can be as small as including a contact’s name in the subject line. Emails which include the first name of the recipient in their subject line have a higher clickthrough rate than those that don’t.

You can also create individualised content through segmenting your audience. This allows you to send the right emails to the right customers.

To have a successful email marketing strategy, it is all about sending the right email to the right people at the right time. Which is why segmentation and personalisation are so important.

📧 Improving Sales 📧

Email marketing is a sure-fire way to improve your sales. 59% of marketers say email is their biggest source of ROI and marketers who segment campaigns note as much as a 760% increase in revenue.

Email marketing campaigns can feature products or services, encourage customers to purchase after abandoning their cart, or deliver special offers directly to your customers.

Your email marketing copy can easily encourage a purchase to your audience, making them more likely to buy from you because they are subscribed to you.

Additionally, you can use email marketing automation as part of your sales process, which can help increase sales as well.

📧 A Place For Self Promotion 📧

Sometimes, it can be difficult to self-promote in places where you may not have built a relationship with prospects, who may have not opted-in to receive communication from your business. However, self-promotion is one of the best ways to attain and retain customers.

With email marketing campaigns, you’ll always have an avenue to promote yourself, especially since customers opted-in. Customers will always want to hear from you, this self-promotion isn’t unwanted, it’s needed.