O Beach is a beach club in Ibiza with a second home in Dubai. Its guests book day beds, tables, celebrations and events, often in both cities. Inner Circle gives every one of them a single free membership that works across both venues, and a reason to choose O Beach again next time.
At a glance
- Client: O Beach, Ibiza and Dubai
- Programme: Inner Circle, a free membership
- App: O BEACH, on iOS and Android
- Launched: first release August 2025, launched to guests in September 2025
- Our role: programme design, app design and build, and ongoing running of the programme
How the membership works
Joining is free and takes seconds. New members receive 100 welcome points, worth €4, the moment they sign up. From then on they earn one point for every euro spent at O Beach Ibiza or O Beach Dubai, which works out at 4% back on spend. Points turn into a balance that can be spent on the next visit, so the value is simple to understand and only spends with O Beach.
On top of the core earn, the programme adds reasons to visit on specific days and to bring friends along:
- Double Points Thursdays
- Free bed upgrades for members
- Points transfers and friend invites
- Discounts with partner hotels, restaurants and venues
Everything a guest books, in one app
Inner Circle is not just a points card. The app brings together the things O Beach guests actually do:
- Day bed and restaurant reservations
- Event listings and ticket sales
- Celebration packages
- Member offers and benefits
- A concierge service for hotels, boats and experiences on the island
Because bookings, tickets and spend all sit against one member profile, O Beach sees each guest’s full relationship with the brand rather than a series of separate transactions.
Two cities, one programme
Ibiza trades through the summer and Dubai through the winter. One membership with one points balance means value earned at O Beach Ibiza can be spent at O Beach Dubai, and the reverse, so the relationship with a guest does not end when the season does.
What we did
We designed the membership mechanics with O Beach, then designed and built the app for iOS and Android under the O Beach brand. Since launch we have continued to run and develop it, with regular releases improving the experience for members.
Inner Circle’s launch was covered by the Ibiza press, including Welcome to Ibiza and Periódico de Ibiza.
Thinking about a membership for a beach club or a multi-site group? See how we approach loyalty programmes and branded guest apps, or talk to us.