The Evolv Collection, formerly D&D London, runs restaurants, bars and hotels in London, Manchester, Birmingham and New York. With that many distinctive venues, the challenge is giving guests one reason to stay within the collection, wherever they are eating or drinking. Evolv Rewards is that reason.
At a glance
- Client: The Evolv Collection, UK and New York
- Programme: Evolv Rewards
- App: Evolv Rewards, on iOS and Android
- Live since: 2025
- Our role: programme design, app design and build, and ongoing running of the programme
Earn everywhere, spend on what guests want
Members earn points every time they dine or drink at an Evolv Collection venue. Points can be exchanged for gift vouchers, so the reward is something guests can use across the group or give to someone else. Members can also transfer points, which makes the programme work for couples, families and teams who visit together.
More than points
Evolv Rewards adds the things that make a programme feel personal:
- Gamification that gives members more reasons to engage between visits
- Gift cards
- Exclusive offers and member events
- Personalised rewards and birthday surprises
- A digital membership card, including Apple Wallet
- Discovery of venues across the collection
Booking across the group
Members can book across the collection from the app. For a group with this many concepts, that matters: a guest who loves one restaurant can discover and book the next one without leaving the Evolv Collection’s own channel.
What we did
We designed the programme with The Evolv Collection and designed and built the Evolv Rewards app for iOS and Android. We continue to run and develop it, with regular releases covering booking, calendar and Apple Wallet improvements as well as the wider member experience.
Running a multi-brand group? See how we approach loyalty programmes and loyalty that talks to your till, or talk to us.