Meet The Team

Adam Purslow
Chief Executive Officer

Adam has lived and breathed the hospitality sector for the last 18 years. His background is not only technology focussed, but he has managed a number of venues across the premium casual market.

When loyalty was but a pipe dream for most, Adam looked to create something revolutionary in the sector and began creating Club Individual for Individual Restaurants. It’s evolved dramatically over the last 10 years and boasts close to 2m members. This was the driver behind the decision to create TheLoyaltyCo to allow this wealth of knowledge to benefit both other industries and other hospitality driven outlets.

Adam is seen as an industry expert with expertise covering IT, systems, development and SQL with loyalty, technology, marketing e-commerce and deliverability being only some of his areas of expertise. 

Adam is also an accredited business mentor and lives and breathes what he’s learned and mentored on the Dale Carnegie course.

Rosie Relton
Business Development Director

Rosie Relton is the Business Development Director at TheLoyaltyCo, focusing on marketing the platform to new and current industries, through branded communications, social media, events and building relationships.

Previously Rosie studied PR & branding at London College of Fashion and continued on to work with leading fashion brands across marketing, PR, social media, retail and visual merchandising.

Rosie moved into the hospitality industry, gaining invaluable front of house experience, along with roles
in training, events, epos systems and most importantly working with one of the largest hospitality loyalty platforms in the country. It was during this time, Rosie worked closely with our CEO Adam Purslow, developing what would be the blueprint for TheLoyaltyCo’s mobile app and foundation for the company.

Tess Sewell
Customer Success Director

Tess Sewell is the Customer success director at TheLoyaltyCo, focusing on content management and polishing of each project.

With a degree in Public Relations and Digital Communications Management from Manchester Metropolitan University Tess continued to work across many industries and brands in creating their presence online, through social media, web development and campaign management alongside building her own brand. 

A step into the hospitality industry brought opportunities to create working partnerships, with developing new technologies for partners and testing live in restaurants to develop the foundations for TheLoyaltyCo. 

Dan Taylor
Lead UX/UI Designer

Dan is the lead UX/UI designer at TheLoyaltyCo. Working across all digital platforms from bespoke apps to website design.

With over seven years of professional experience Dan’s varied background has provided him with an unique knowledge of the the industry, ranging from football clubs with Manchester United, freelance at multi design agencies to the hospitality sector working with TV celebrity chef Gino D’Acampo.

Elisia Monaco
Project Manager

Elisia Monaco is the Project Manager at TheLoyaltyCo, focusing on planning, monitoring and execution of our projects across all digital platforms. Elisia works closely with Tess to ensure customer success throughout each project.

During her study of Accounting and Finance, Elisia gained over 4 years experience in luxury retail, customer service, hospitality, customer loyalty and estate management.

Elisia is meticulous and has a keen eye for detail. As a project manager she has the crucial skills to build client relations, taking the time to appreciate and value the prerequisites for each client journey.

Ben King
Platform Implementation Manager

Ben is the Platform Implementation Manager at TheLoyaltyCo. He is an energetic, enthusiastic and confident hospitality professional, with outstanding experience gained within a variety of prestigious food and drink venues across the UK including Michelin Star establishments. Ben has been successful in hospitality management, training and project implementation from a variety of hands on and customer facing roles, specialising in loyalty and guest reengagement most recently.

Ben’s passion for contributing his knowledge and skills, coupled with his excellence in customer service and training, make him a perfect fit at TheLoyaltyCo. overseeing the final client touch point of implentation for our digital platforms.